The Client: Environmentalist and Educator, Ramnath Chandrasekhar founded YouCAN (Youth Conservation Action Network) to guide young people to improve eco-literacy in schools through storytelling and leadership.


Brief: Identity Design


The Outcome: YouCAN required the identity to have a strong 'nature' representation in it. After a long process of iterations and weighing concepts, this turned out to be the best fit. For the final design, we combined the 'A' with the peak of a mountain, almost signifying the motivation of the movement itself.

AMVDS Team: Ashvini Menon and Vaijayanti Ajinkya

Images and Text © 2020 by Ashvini Menon Visual Design Studio. No usage or publishing without prior permission.

Ashvini Menon Visual Design Studio, Mumbai, India.  |  Contact -


At AMVDS, we design visuals to encourage inclusive thoughts & sustainable actions. We work with brands that strive to make a positive difference to the world.