The Client: Environmentalist and Educator, Ramnath Chandrasekhar founded YouCAN (Youth Conservation Action Network) to guide young people to improve eco-literacy in schools through storytelling and leadership.
Brief: Identity Design
The Outcome: YouCAN required the identity to have a strong 'nature' representation in it. After a long process of iterations and weighing concepts, this turned out to be the best fit. For the final design, we combined the 'A' with the peak of a mountain, almost signifying the motivation of the movement itself.
AMVDS Team: Ashvini Menon and Vaijayanti Ajinkya