The Client: The Stylish Indian is a service that helps bring the luxury of a personal stylist within the reach of the people. They help with consultation on call, research and personal shopping.


Brief: Identity Design and Visual Guidelines


The Outcome: We created a symbol with inspired by a bow-tie. This was to represent a well-dress young Indian, who has a global presence. The details in the logo were keeping the Indian feeling in mind. Over all the symbol showed the convergence of the user and the stylist in form of two arrows from either sides. The elements within the logo symbol can also be separately used as design elements.

AMVDS Team: Ashvini Menon, Nitya George and Vaijayanti Ajinkya

Images and Text © 2020 by Ashvini Menon Visual Design Studio. No usage or publishing without prior permission.

Ashvini Menon Visual Design Studio, Mumbai, India.  |  Contact -


At AMVDS, we design visuals to encourage inclusive thoughts & sustainable actions. We work with brands that strive to make a positive difference to the world.