THE INSIDE PROJECT: BOOKLET 

Academic Project: Ashvini Menon, National Institute of Design, Ahmedabad

Guide: Dr. Tridha Gajjar

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A module required students to pick a social issue and work towards creating a visual-design oriented output for the same. This project depicts how the appearance of an individual plays an unfairly huge role in our process of judging the person, often over-shadowing other important aspects of their personality. 

What's on the inside - is what makes the balloon go up.

What's on the inside - is what makes the lamp glow.
What's on the inside - is what makes you choose a book.
What's on the inside - is what makes the pillow so soft.
What's on the inside - is what makes the oven smell good.
What's on the inside - is what makes the seed grow...
Then why this obsession with how people look on the outside?

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Images and Text © 2020 by Ashvini Menon Visual Design Studio. No usage or publishing without prior permission.

Ashvini Menon Visual Design Studio, Mumbai, India.  |  Contact - ashvini@amvds.in

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At AMVDS, we design visuals to encourage inclusive thoughts & sustainable actions. We work with brands that strive to make a positive difference to the world.