Academic Project: Ashvini Menon, National Institute of Design, Ahmedabad

Guide: Mr. Rupesh Vyas 

Special Thanks: Mr. Gangadharan Menon


A postcard series design featuring seven endangered animals of India were created. The criteria for selection was awareness of the animal among the people and the series of animals when completed, was to cover every area of  the Indian subcontinent. Each postcard has an attitude quote relevant to the animal and an ironical continuation of the same quote is printed on the backside of the postcard. The text on the backside of the postcard gave an idea of the plight of these animals today.

More Images

Images and Text © 2020 by Ashvini Menon Visual Design Studio. No usage or publishing without prior permission.

Ashvini Menon Visual Design Studio, Mumbai, India.  |  Contact - ashvini@amvds.in


At AMVDS, we design visuals to encourage inclusive thoughts & sustainable actions. We work with brands that strive to make a positive difference to the world.