LET LIVE POSTCARDS
Academic Project: Ashvini Menon, National Institute of Design, Ahmedabad
Guide: Mr. Rupesh Vyas
Special Thanks: Mr. Gangadharan Menon
A postcard series design featuring seven endangered animals of India were created. The criteria for selection was awareness of the animal among the people and the series of animals when completed, was to cover every area of the Indian subcontinent. Each postcard has an attitude quote relevant to the animal and an ironical continuation of the same quote is printed on the backside of the postcard. The text on the backside of the postcard gave an idea of the plight of these animals today.