About the Client: The Hornbill Magazine is published for the members of The Bombay Natural History Society. This BNHS Hornbill Special Edition documented the ways of illegal trade. The magazine was a compilation of articles by scientists/activists who have been working on and off field to fight the trade. The cover needed to be compiling and be a representation of all what the articles in the magazine carried. 

Brief: Cover Design

The Outcome: The aim was to move away from any sort of gory depictions of visuals. The cover also had to be representative of most species that are affected by the trade. Due to the elaborate detailing in the drawing, we minimized the usage of colour in them. This also helped us highlight the streaks of blood in red, against the yellow backdrop.  

Images and Text © 2020 by Ashvini Menon Visual Design Studio. No usage or publishing without prior permission.

Ashvini Menon Visual Design Studio, Mumbai, India.  |  Contact - ashvini@amvds.in


At AMVDS, we design visuals to encourage inclusive thoughts & sustainable actions. We work with brands that strive to make a positive difference to the world.