AINAK: INVITATION DESIGN
A collaboration between Ainak Studio & AMVDS.
The Client: Film-makers Suruchi (founder of Ainak Studio) and Ashok required a wedding invitation using seeded paper and folk art.
The Outcome: We created an invitation that could have a longer shelf-life. This gave the product an even more sustainable approach, since the client had already selected seeded paper. The main invitation turned into a desk calendar while the Sangeet invitation turned into a book mark. The illustration on the card was inspired from the Rajathani Folk Art - Mandana. Through the process, Ainak Studio made sure they involved local artisans, by understanding more about their art form, this made us realize that these folk arts are extremely respectful in their communities and we couldn't directly draw them. Ainak also involved local screen printer for printing these invitations.
AMVDS Team: Ashvini Menon, Vaijayanti Ajinkya and Nitya George